I manage a web company that provides help in the form of small business management and accounting software tools and know-how to thousands of startups and small businesses in all corners of the world and whenever I explain to people what I do, I consistently get asked the same question “Given my skills and experience, how could I capitalize on this and make an income from small business consulting? I’m always happy to supply wisdom as I am privileged enough to spend at least 75% of my day communicating with small business owners and staff happy to to go into detail about their problems and needs.
Here is my response:
The internet is the best way for finding customers and it makes it easy to talk with them and sell your expertise. A lot of small businesses turn to the internet to find knowledge or trusted advisors who can provide them with guidance and help them address key challenges.
Information marketing – repurpose and sell your expertise to small businesses everywhere via the net
What I discuss here is equally appropriate to businesses of any size. You can repackage and sell your expertise in a multimedia format such as video, audio or documents. The tools to make superb material are readily available on the Internet. Making a series of lessons in simple to use digital formats is now straight forward and doesn’t cost much to do. You just have to be prepared to dedicate a little time understanding the software. The purpose here is to produce some valuable material that you can either sell or give away to customers to persuade them to do business with you.
You should start by deciding what you want to achieve. Consultancy and Information marketing can work together and if you do both can be very lucrative as the consultancy will provide you with the questions, the answers to which repurpose for sale through the internet and sold over and over again.
If you are starting from scratch with no customers but have expertise you know would be attractive to others then make a two minute video to explain yourself and your expertise to your market. Unless you know the prospect(s) precise problem then make the video generic and the following format – S.T.A.R (Situation or Task, Action, Result). Keep it short, interesting and sweet. Now upload the video to your website/blog or even YouTube if you don’t have the former and send the target(s) an invitation by e-mail containing a personal message and a link to the video. Always follow this up with a phone call. If you know the specific nature of the prospect(s)problem then don’t make the video public, just put it somewhere privateon the Web or even on a disk and post it, again follow up with a call.
This method is ideally suited to situations where you are individually targeting target(s). You should always focus on building a list you can interact with and make sales to. Consistent interaction with your list will uncover people’s needs that will help you define what to sell. The bigger your list the more opportunities for consulating and selling information products you will find. If you would like to find out more about how to do this then follow any of the links in this article. I would be happy to help you.
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